Language & Culture

"Los límites de mi lenguaje son los límites de mi mundo." - Ludwig Wittgenstein

To Blog Or Not To Blog

by Elizabeth Prosser on January 11, 2017 No comments

Do I really need a blog?

When you’ve worked hard to perfect your website, its sales message is clear, user experience tip top and you are now focusing on building your business, it can be frustrating to find that there is still not enough traffic or business coming your way.

There are a number of ways that traffic may arrive at your website such as:

  • They may know the exact name of your business and type it into a search engine directly.
  • You may have spent money on paid ads or running email campaigns.

But sooner or later you’ll find yourself wondering why, after spending all that money, you still don’t see the desired results.

So what is all the hype about having a blog?

That’s where the simple yet magical B word (and the one you were probably dreading) steps forward into the spotlight. While the idea of updating content on your website by implementing a blog may seem daunting (who has time to update a blog post every week when you’re trying to run a business anyway?) it’s proven to be one of the most effective ways to drive traffic to your website.

Why?

Most corporate websites have around 5-10 pages of static content that rarely gets updated. With a blog however, every time you write a new post, you end up with one more indexed page on your website, which will raise your profile in Google and other search engines, by showing them that not only are you active, but that you are posting content on a regular basis – encouraging them to check in with you more often – thus raising your profile.

Sounds easy, so what should I do next?

Once you’ve written your post you can use social media to spread your business even further – like wildfire. Resulting in people organically reading, sharing, liking and therefore exposing your business to a wider audience.

It’s a tool that not only puts you on your audience’s radar, but actually drives people to you rather than you having to go out and find them.

Now that is a win.

Most importantly, by ensuring that you establish authority by writing relevant and helpful content, you will not only inspire your audience to share and return to your website, but also to trust the services of your company.

That sounds great! But how do I convert them into leads…?

Once you have traffic arriving to your website, thanks to your blog, you can convert this traffic into leads by:

  • Adding a visible call to action and contact form to some of your blog posts (for example a download, free trial etc.).
  • Users voluntarily filling out their details on the form and submitting to gain access to the trial or download.
  • You receiving their data (lead generation – tick).

I simply don’t have time to write a blog.  What should I do?

Don’t panic! For those that don’t want to spend the time writing and coming up with ideas for new blog posts, employing the help of a professional copywriter will mean you have one less thing to worry about. Professional bloggers and copywriters have the know-how to create high quality content fast that is designed to attract readers and promote your product or service effectively.

Are you currently writing a blog for your business website or thinking about starting one?  Let us know your feedback on your experiences and how it’s helped your business grow.

Elizabeth ProsserTo Blog Or Not To Blog